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仓库+实体店,美乐乐自建仓储突破电商物流瓶颈

来源:网友投稿 时间:2014-07-24 浏览量: 我要投稿>>
发现好货FIND GOODS

近日,中国家具电商领导品牌美乐乐首家超5000平米家居广场在成都正式开业,吸引了大批消费者和媒体的关注。随着线上引流、线下体验的O2O电商模式逐渐被市场肯定,电商已成为一种发展趋势,物流运输也越来越受到重视。

美乐乐大店开业期间,记者采访到一位当地消费者张先生。张先生对美乐乐家具产品很满意,整屋家具购买下来的价格也很实惠。最重要的是,导购告诉张先生,他所订购的家具都是现货商品,加上美乐乐在成都拥有自己的仓库,因此张先生订购的家具将在7天内全部送齐。

业内人士分析表示,美乐乐之所以能在短时间内完成商品的配送,得益于其 “第三方物流+自建仓库+实体店” 的物流配送模式。

(美乐乐在全国范围内自建仓库和实体店)

据悉,目前美乐乐已在全国拥有14个仓库,总面积超20万平米,同时在全国兴建了300多个实体店,多家实体店都设置了中转库房,形成一个基本能辐射全国的物流仓储网络。

网购消费群体中,江浙沪地区用户得益于长三角地区密集的物流网络覆盖,常能享受到“包邮”、“限时达”这类物流服务优惠。美乐乐全国布局仓库的做法将这种物流覆盖网由单一的长三角区域扩展到全国14个区域,根据消费者收货地址就近调配货物,缩短了运输时间,让更多消费者享受到这种短线辐射带来的快捷优势。

(美乐乐提出“限时达”服务)

随着美乐乐“仓库+实体店”分布越来越密集,2013年底,美乐乐率先在家具行业内推出“限时达”服务,承诺现货商品7天达。

美乐乐“仓库+实体店”的仓储系统有效的缩短了运输距离,进而从根本上缩短了发货和运输时间,提高了运输效率,实体店的存在还有利于帮助消费者解决售后问题。

物流运输作为当前电商发展的中心,根本目的在于优化用户体验。业内人士分析表示,美乐乐注重“仓库+实体店”仓储系统建设的做法不但突破了电商物流“最后一公里”的瓶颈,更进一步提升了用户体验度。

免责声明:美乐乐家居网部分文章信息来源于网络以及网友投稿,本网站只负责对文章进行整理、排版、编辑,是出于传递 更多信息之目的,并不意味着赞同其观点或证实其内容的真实性。

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